A metrics and results-driven Marketing Analytics professional with a Bachelor's Degree in Computer Engineering and a Master's Degree focused in Engineering Management (Industrial Engineering).
I am a seasoned Digital Analyst Lead with a passion for leveraging data and technology to drive strategic decisions and optimize digital experiences. With extensive experience in web development, digital marketing, and analytics, I have a proven track record of delivering actionable insights and innovative solutions.
My expertise spans a wide range of tools and technologies, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Analytics, and various SEO and accessibility tools. I am proficient in web and mobile development, with skills in HTML, CSS, JavaScript, and PHP, as well as content management systems like WordPress, AEM, and Drupal.
I am particularly adept at managing and optimizing marketing technologies, ensuring compliance with WCAG standards, and enhancing user experience through data-driven strategies. My ability to collaborate with cross-functional teams and lead projects to successful completion has been a key driver of my professional success.
Passionate about continuous learning and staying ahead of industry trends, I am committed to helping organizations achieve their digital goals and create inclusive, user-friendly experiences for all.
